We love big ideas
They express what’s unique about a brand. They can give clarity to
complex business issues and also express what makes them, them.
We’ve created campaigns like Interactive Europe for CBS Outdoor
– a pan-European study on needs, moods and feelings of consumers
out-of-home. We gave it a big idea that brought interactivity to life, reflected their urban positioning and gave them a real sense of differentiation in the sector.
See the Interactive Europe animation
We’re absolutely neutral
This means we're not tied to any particular creative discipline.
We recommend what's right for the brand at the relevant time.
A good example is our work for Reed in Partnership. We’ve developed brand strategy, harmonised their identity and created campaigns across websites, literature systems and direct response materials. We also created the office environments that help make job searching that
little bit easier.
We’re proud that our work has played a part in helping more than 115,000 people get back into work.
We're very ambitious
We like our clients to be ambitious too. The urge to achieve gets everyone on the same wavelength.
Repositioning de Vere accurately as the world’s largest financial
advisory group – giving them a confident new identity to match – transformed their reputation. de Vere went from a European
operation to a global one, managing over $80 billion worth of
funds across more than 100 countries.
We enjoy a challenge
We defined the No.1 Traveller proposition as ‘exceptional pre-flight experiences.’ Expressing it through a coherent identity system and distinctive marketing campaigns. We created interiors for their airport lounges featuring luxuries like cinemas, games rooms, gardens and bistros, introducing passengers to the extraordinary world of the premium lounge.
No.1 Traveller’s challenge was launching an aviation offer in tough times. Ours was to make it a reality.
We tell a great story
Stories combine a hero, adventures and a special place. We started designing Tenpin’s under 8’s play area by naming our hero Silly Billy
and creating his friends and their fantastical adventures.
Once we understood Billy’s life story we knew what kind of magical interior we had to give him. A place he could surf on volcanic lava,
jet-ski on a shark’s tail and where other kids could join in the fun.
We like happy endings.
We have different backgrounds at Undercurrent giving us
a worldly taste for bigger challenges and attracting clients like
CBS Outdoor International.
Our work for them includes campaigns, identity management
and the redesign of all international websites. Recently we
designed their intranet – a first for us. Called The Eye it pushes
the boundaries of intranet design, encouraging interaction and delivering targeted content to all international business units.
We are meticulous
We've worked with many transport, leisure and travel brands. It gives
us a reverence for detail as travellers depend on everything being absolutely right.
For Mowasalat we had the rare privilege of influencing how a nation travels, embedding Qatari spirit into their public transport system.
And in keeping with people in a hurry we had tight deadlines. From the creation of a brand model, identity system, livery, information design, corporate communications and the launch campaign, we delivered the entire brand programme in 12 weeks.
We get on with people
Some people don’t like working with other agencies. Not us. Collaboration is embedded in our culture. It makes sense
partnering with people who complement our skills and help
realise our ideas.
For Kerman & Co – an international law firm - we designed,
wrote, commissioned and art directed the photography for
their new website. Our technical development partners Trillium
built it and we brought Kerman’s greatest asset – their people –
to a worldwide audience.
We live up to our name
We don't believe in creativity for the sake of it. Creativity needs to have
depth and substance to deliver commercially and socially.
Our ‘wellbeing for life’ strategy positioned Central North West London NHS Trust at the forefront of mental health care, expressing it through
a new visual language using the ubiquitous speech bubble.
Our work ensured the Trust's strategic aims motivated and embraced shareholders, staff, volunteers and referrers in delivering better care
for service users.
We like lasting relationships
For 12 years we've been the brand guardians for the Alfred Dunhill Links Championship. We’ve created and managed the identity and designed all event branding and communications to reflect the premium sector client and audience.
Our relationship has grown stronger which says a lot about us, and
a lot about the kind of people we like to work with. It also says that by building trust and understanding you can do great things together.