01/03/12

Website redesign for CBS Outdoor

Our brief was to focus on simplifying the user journey to ensure that sought after content was easier to find, and the call to action prompted and facilitated. The project required careful consideration, as many of the existing pages would not be redesigned, requiring the architecture and structure of the new templates to ‘fit’ with the existing approach.

We collaborated with our technical development partners and proud to say that since the launch of the revitalised sites, CBS Outdoor has been pleased to announce that visitors have increased by 10% and bounce rate reduced by 38%.

We have refreshed all of the CBS Outdoor Internationals websites. We designed and implemented the sites across all international markets including the UK, Ireland, France, Italy, Spain and The Netherlands.