22/03/12

Interactive Europe Campaign Identity

We created the campaign identity for the launch of Interactive Europe, as well as a microsite, five animations, a toolkit for implementation across European markets and all launch collateral.

The media landscape has changed dramatically in the last 10 years, and new forms of technology makes it possible for consumers to interact with out of home advertising in new and more ways than ever before. 

We’re not sure what was more thrilling, seeing our animations on the escalator screens at Oxford Circus, or displayed on the enormous Westfield Stratford outdoor screen.  One thing that is certain, is that this campaign sets CBS Outdoor apart form their competitors and has got a lot of people talking about the exciting interactive future of out of home advertising.

CBS Outdoor commissioned their second qualitative and quantitative pan-European study which gathers new insights into consumers' current interactive behaviours and how they see these developing in the future.